Pampers is marketed in various ways, such as print ads and television commercials. Print ads often appear in magazines and other periodicals. Television commercials appear during soap operas co-produced by Procter and Gamble, such as Bold and the Beautiful & Young and the Restless, and during the airing of parenting shows. Another way Pampers is promoted is through product placement. Pampers paid $50,000 to be featured in the film Three Men and a Baby. P&G has also sponsored the program Make Room for Baby on the Discovery Health Channel. Pampers has been promoted in some countries on billboards. Another method that has been used to promote the product is direct marketing program where relevant content is mailed to mothers with babies. These mailings can include Pampers samples or Pampers Coupons.
Cost — A quick calculation: unless you are using a clean-at-home cloth diaper system, you will be spending *roughly* $40/month on diapers. Some diapers are cheaper, like store brands. Some are more expensive. You may decide, after getting pooped on multiple times, that a higher quality diaper is worth the extra money. Or maybe you’re into it (hard for me to say, we just met). According to Consumer Reports, the average family spends about $2,500 on diapers per child. If you opt for eco-friendly (more pricey) diapers – good for you, btw – that number is even higher: $3,500.
When you have a kid (or kids) in diapers, it can be absurd how fast those boxes get emptied. Many may be wondering if you can use food stamps to buy diapers, but unfortunately Supplemental Nutrition Assistance Program (SNAP) benefits can only be used to buy food items, according to the United States Department of Agriculture, Food and Nutrition Services.