The age at which children should cease regularly wearing diapers and toilet training should begin is a subject of debate. Proponents of baby-led potty training and Elimination Communication argue that potty training can begin at birth with multiple benefits, with diapers only used as a back up. Keeping children in diapers beyond infancy can be controversial, with family psychologist John Rosemond claiming it is a "slap to the intelligence of a human being that one would allow baby to continue soiling and wetting himself past age two." Pediatrician T. Berry Brazelton, however, believes that toilet training is the child's choice and has encouraged this view in various commercials for Pampers Size 6, a diaper for older children. Brazelton warns that enforced toilet training can cause serious longterm problems, and that it is the child's decision when to stop wearing diapers, not the parents'.
Of course, diapers are just one of the many expenses parents incur by raising a child; parents can spend up to $24,000 in the first year alone. Subscription services for diapers can seem convenient, but aren’t the most economical, Burg added. “Those who coupon and deal hunt are able to significantly reduce that number, but that takes dedication,” she said.
Pampers is marketed in various ways, such as print ads and television commercials. Print ads often appear in magazines and other periodicals. Television commercials appear during soap operas co-produced by Procter and Gamble, such as Bold and the Beautiful & Young and the Restless, and during the airing of parenting shows. Another way Pampers is promoted is through product placement. Pampers paid $50,000 to be featured in the film Three Men and a Baby. P&G has also sponsored the program Make Room for Baby on the Discovery Health Channel. Pampers has been promoted in some countries on billboards. Another method that has been used to promote the product is direct marketing program where relevant content is mailed to mothers with babies. These mailings can include Pampers samples or Pampers Coupons.
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