[Aside: Look, every time I throw a diaper in the trash can, I feel bad, okay? I am otherwise a very good citizen of the earth: I recycle and compost, I take mass transit every day instead of driving, I [used to] make baby food instead of buying it in the jar… but when it came to scooping poop from a diaper into the toilet, then washing a bunch of poop-stained diapers in the washing machine (for which I had to use COINS because we rented an apartment in the City), my head started to explode. I’m sorry, Mother Earth. I hope you’ll find it in your earthy heart to forgive me. I still love you.]
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Over the next few decades, the disposable diaper industry boomed and the competition between Procter & Gamble's Pampers and Kimberly Clark's Huggies resulted in lower prices and drastic changes to diaper design. Several improvements were made, such as the use of double gussets to improve diaper fit and containment. As stated in Procter & Gamble's initial 1973 patent for the use of double gussets in a diaper, "The double gusset folded areas tend to readily conform to the thigh portions of the leg of the infant. This allows quick and easy fitting and provides a snug and comfortable diaper fit that will neither bind nor wad on the infant…as a result of this snugger fit obtained because of this fold configuration, the diaper is less likely to leak or, in other words, its containment characteristics are greatly enhanced."[13] Further developments in diaper design were made, such as the introduction of refastenable tapes, the "hourglass shape" so as to reduce bulk at the crotch area, and the 1984 introduction of super-absorbent material from polymers known as sodium polyacrylate that were originally developed in 1966.[14][15]
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