As parents ourselves, we never want your little one uncomfortable. While irritation can occur for a variety of reasons, we'd like to learn more and see how we can help. When you have a moment, please connect with us online at http://bit.ly/2IumGnR or by phone at 1-877-648-2484 anytime Monday-Friday, 7:30AM-7PM CT. One of our specialists will be happy to help since we expect nothing but the best from our products and want the same for you and your baby. We look forward to hearing back from you!
Pampers is marketed in various ways, such as print ads and television commercials. Print ads often appear in magazines and other periodicals. Television commercials appear during soap operas co-produced by Procter and Gamble, such as Bold and the Beautiful & Young and the Restless, and during the airing of parenting shows. Another way Pampers is promoted is through product placement. Pampers paid $50,000 to be featured in the film Three Men and a Baby. P&G has also sponsored the program Make Room for Baby on the Discovery Health Channel. Pampers has been promoted in some countries on billboards. Another method that has been used to promote the product is direct marketing program where relevant content is mailed to mothers with babies. These mailings can include Pampers samples or Pampers Coupons.
At the time the Pampers Size 6 were introduced, there was a debate between a pediatrician, T. Berry Brazelton, and syndicated columnist and best-selling author of books for parents, John Rosemond. The controversy was about the length of time a baby should wear diapers and when to start toilet training. Rosemond believes it is a "slap to the intelligence of a human being that one would allow baby to continue soiling and wetting him/herself past age 2." While Rosemond concedes that Brazelton has been giving the same advice for decades, he criticized the pediatrician for serving as a consultant to Pampers, a division of Procter & Gamble, and for appearing in Pampers commercials.
[Aside: Look, every time I throw a diaper in the trash can, I feel bad, okay? I am otherwise a very good citizen of the earth: I recycle and compost, I take mass transit every day instead of driving, I [used to] make baby food instead of buying it in the jar… but when it came to scooping poop from a diaper into the toilet, then washing a bunch of poop-stained diapers in the washing machine (for which I had to use COINS because we rented an apartment in the City), my head started to explode. I’m sorry, Mother Earth. I hope you’ll find it in your earthy heart to forgive me. I still love you.]
All those diaper expenses add up. In its first year, a baby can go through 2,500 to 3,000 diapers, costing parents between $500 and $1,000, said Jen Dicks Burg, blogger at the The Suburban Mom and mother to three girls. BabyCenter, an online media company for parents and expectant parents, estimates that disposable diapers cost $72 per month for the first year (or $864 a year), based on a survey of more than 1,000 new moms.
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